Attribution windows
Each platform gives itself different credit for the same buyer journey.
Governed marketing ledger
Stop arguing over which marketing number to trust.
Sinenza creates a governed marketing ledger for CAC, ROAS, spend, conversions, and pipeline, so finance, marketing, agencies, BI, and AI agents can work from the same traced numbers.
For teams with a recurring reconciliation problem, we are opening a small number of design-partner conversations.
The problem
Reports are not broken when they disagree. They are broken when nobody can explain why.
GA4, Meta, Google Ads, CRM, and finance are answering different questions. Sinenza separates expected attribution variance from bad inputs, drifting definitions, and undocumented rules, so teams can see why the numbers differ.
Event integrity
Duplicate fires, consent gaps, currency mismatches, and redirects distort the baseline.
Definition drift
A conversion means one thing in ads, another in analytics, and another in CRM.
Timing differences
Timezone, refund, close-date, and reporting cutoffs shift the number before anyone notices.
The cost
Unexplained numbers do not stay in the dashboard. They move budget.
Budget drift
Spend moves toward whichever report has the most authority, not whichever number has been reconciled.
Finance distrust
CAC, ROAS, pipeline, and payback get challenged before every planning or performance meeting.
Manual reconciliation
Senior people spend repeat hours explaining why the same metric changed again.
Agency friction
Client and agency reports disagree before either side can decide what to do next.
AI amplification risk
Agents trained on undefined metrics can produce confident answers from the wrong source of truth.
What Sinenza does
A marketing ledger, not another dashboard.
Sinenza sits between your raw sources and all the places the numbers get used. It defines the metric, reconciles disagreement, records lineage, and publishes trusted outputs to BI, finance, agencies, and AI agents.
01 Raw sources
Works from GA4, Meta, Google Ads, CRM, finance, and warehouse tables.
02 Metric definitions
CAC, ROAS, spend, conversions, pipeline, payback.
03 Sinenza Ledger
Reconciliation policy, tests, exceptions, and lineage.
04 Trusted outputs
Teams, BI, Finance reporting, Agencies, AI agents.
Works with your warehouse and semantic layer, so trusted numbers can move through the tools your team already uses.
Who it is for
Built for teams where unresolved numbers affect real budget decisions.
It is for teams with enough data maturity, spend, and operational complexity that reconciliation has become a recurring workflow, not a one-off cleanup.
Team
Data-mature performance brands
Pain
MMM, MTA, platform, and finance views disagree before media allocation decisions.
Owner Growth Lead, CMO, Head of Analytics
Team
B2B SaaS revenue teams
Pain
Campaign influence, CAC, pipeline source, and payback are contested across CRM and ad data.
Owner Marketing Ops, RevOps, Demand Generation
Team
Analytics-savvy performance agencies
Pain
Every client needs the same reconciliation work rebuilt, narrated, and defended.
Owner Agency Owner, Analytics Lead, Operations
Team
Data teams serving marketing
Pain
Marketing-specific metric requests keep pulling engineers into recurring definition work.
Owner Head of Data, Analytics Engineering
Probably not for: teams that need prettier reports, platform screenshots, or one-off dashboard cleanup.
Become a design partner
Shape the ledger around the numbers you already have to defend.
Design partners are not beta testers. They are teams with a recurring reconciliation problem who want the first version of Sinenza built against real workflows, real data definitions, and real budget decisions.
What you get
Influence the operating model
Help define how CAC, ROAS, spend, conversions, and pipeline should be reconciled across the sources your team already uses.
Solve a live problem earlier
Bring the messy spreadsheet, dashboard conflict, or finance challenge you are already dealing with. The work starts from your actual case, not a demo dataset.
Get founder-level implementation support
Work directly with us on metric definitions, source checks, exceptions, and outputs before this becomes a standardized product motion.
Lock in priority access
Design partners get early product access, roadmap influence, and preferred commercial terms if Sinenza becomes part of their operating stack.
What we ask from you
A real numbers conflict
A recent example where two or more systems disagreed and the team had to decide which number to trust.
Current reports and definitions
The dashboards, spreadsheets, metric definitions, and attribution assumptions your team already uses.
Limited source visibility
Enough access to inspect lineage, event definitions, export samples, or warehouse tables where the disagreement originates.
Feedback from the owners
Recurring conversations with the people who defend the number: marketing, finance, RevOps, analytics, or agency leads.
We do not need broad access on day one. A design partner engagement can start from anonymized exports, read-only samples, or a walkthrough of the existing workflow before any deeper integration is discussed.
Start the conversation
Bring the spreadsheet, the dashboard, and the meeting where the numbers stopped matching.
If there is a recurring metric fight inside your team, we will work with a small number of design partners to turn that case into a governed ledger your team can trust, use, and defend.
Bring the current workaround, the contested metric, and the decision that gets harder when nobody trusts the same number. Or email us directly at [email protected].